Fifty million home-based businesses will be in operation by 1997, according to Link Resource’s National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses

In New Orleans, Rick Hart’s home based cajun Cargo ships seafood nation wide. In Palatine, Illinois, Stephaine Heavey works from home designing and selling original patterns for fabric dolls. And in Dallas, Lisa McElya published the Dallas Party & Event Planners Guidebook from the entire first floor of her two-story home.

These three people are living the new American dream of owning a business, but avoiding the high overhead and start-up costs of a commercial location. If the idea of working from home is appealing, but you don’t know where to begin, here is a step-by-step guide.


Select an area away from family activity. The perfect space is a separate room (or perhaps the garage), but any area will do, if it can hold all the business supplies and equipment, and also provide enough work space for desks, tables, or counters.


Many people start a home business on a part-time basis while raising children or working outside the home. Others start full-time when family and finances allow. However you begin, figure out how may hours per week you can devote to the business Make a weekly chart of your activities, examine it, and determine where the business fits. Don’t assume you have time and find out later you don’t.


Make a list of things you like to do, your work and volunteer experience, and items you own that can be used in a business. Look over this line-up, and using ideas from it, list possible businesses to start. Eliminate any business that isn’t appealing or doesn’t fill a need people have.

For ideas on different types of businesses, consult the end of this article. Other ideas can be found in the source material listed at the end of this article.


The three basic legal forms are sole proprietorship, partnership, and corporation. The most common is the sole proprietorship. As its name implies, a sole proprietorship is owned by one individual. It is the oldest form of business, the easiest to start, and the least complicated to dissolve. Here are some of the advantages of this business form:

1. You own all the profits
2. Your business is easy and cheap to organize. You don’t need any government approval, although you may be required to carry a city, state or county license. Your only other obligation is to notify the Internal revenue Service (IRS) for the purposes of sales tax.
3. You’re the boss
4. You enjoy certain tax savings. You must pay regular individual taxes on your income, property, and payroll, but these are not levied as special taxes, as with a corporation. You will also have to pay sales tax which you have received from your customers.
5. Greater personal incentive and satisfaction. Since you have your investment to lose if your business is not successful, you should be more willing to put time, thought, and energy into the business. And when your business is successful, you enjoy maximum sense of accomplishment since you know its success was dependent upon your decisions about your management ability alone.

For more information about this and other forms of business, send for the U.S. Small Business Administration (SBA) Publication MP25. Selecting the Legal Structure for Your BUsiness (50 cents). It outlines the advantages and disadvantages of each legal type of structure. If after reading it you are still uncertain what form of the business should take, consult an attorney.


There are three ways to finance start-up costs: use your own money, obtain a loan, or find investors. If possible, it is better to start small, use your savings, and not worry about repaying a debt. also keep in mind that since you are a home-based, chances of qualifying for a loan or finding investors
are slim until the success of your idea is proven.

Spend a few weeks researching home-based businesses. A library or bookstore can provide numerous books on business basics, and on the specific type of business that interest you. Homemade Money by Barbara Brabee (see sources) is an excellent book to start with.

If you are considering a computer business, get in touch with the association of Electronics; Cottagers, P.O. Box 1738, Davis, CA 95617-1738. To keep informed of what is happening in home business world, contact National Home Business report, P.O. Box 2137, Naperville, IL 60566, for subscription information; and Mothers Home Business Network, P.O. Box 423, East Meadow, NY 11554 (send SASE for free information).


Find out how your property is zoned, the call City Hall and ask what regulations apply to home businesses in that zone. Also, if you rent or live in a condominium, check the lease or homeowner’s association rules to be certain a home business is allowed.

Generally, if you do not annoy your neighbors with excess noise, odors, and traffic, you will not be deterred from running a business at home. The neighbors may not even be aware of the business, but it is necessary to know exactly what you can and can’t do before you start. This is important should any problems or questions arise later.


If the business you choose is different form your name, file an assumed (or fictitious) name certificate with the county. You are notified if another business already has that name, so you can select a new one.

Do this before investing in expensive stationery and brochures. It costs only a few dollars to file, and it protects the business name from being used by someone else in the county.


A good business plan clarifies your ideas and establishes a plan of action. A good business plan should include a description of what you are selling, your background and qualifications, who the prospective customers are and where they can be found, what is needed to build the business, how you plan to promote, and how much money is need for start-up costs.

SBA Publication #M925, The Business Plan for Home-Based Business ($1) is helpful.


If you are the sole proprietor of the business and have no employees, you may either use your Social Security number or an Employee Identification Number (EIN) as the business number on official forms. If you have employees, or the business is set up as a partnership or corporation, you must obtain an EIN. To do this, complete IRS Form SS-4 (Application for Employer Identification Number) and file it with the nearest IRS Center.


If the product or service you sell is taxable, you need a state sales tax permit. Call the local tax agency, explain the type of business you have and what you sell, and ask if you need to collect sales tax. If you do, they will send you the necessary information and forms to complete. You also use this tax number when your purchase items for resale.


It’s very important not to overlook any necessary license or permit. For example, some cities and counties require a general business license, and most have special laws regarding the preparation and sale of food.

Call City Hall to find out what is need for your particular business. In addition, Chamber of Commerce provide information on city, county and state licenses and permits.


Spend time on the color, design and paper for these items. They make a definite impression-good or bad- on the people who receive them. If you are not certain what is most suitable and effective, consult a graphics designer or a creative printer whose work you like.


Call several banks to find out what services they offer, and what minimum balance, if any, must be maintained to avoid paying a service charge. Also ask about credit card if you plan to offer this convenience to your customers. Bank fees can be significant, so shop around for the best deal.

If your personal checking account is with a credit union, see if it can also provide a separate business account. when you open your account, you may need to show the assumed name certificate and business license.

Finally, investigate obtaining a credit card in the business’s name. If this is not possible, set aside a personal credit card to use for business expenses.


Put together a simple and effective bookkeeping system with an 8 1/2 x 11″ three-ring binder, columnar pad sheets and twelve pocket dividers from the office supply store. For each month, set up columnar sheets for income and expenses. Use a pocket divider for each month’s receipts, bank statement, deposit tickets, and canceled checks.

In addition, an automobile log for business mileage, and filing system for correspondence, invoices, supplier catalogs, client records, etc. are two other useful tools.

For more information on record-keeping, see IRS publication #583, Information for Business taxpayers.


If you comply with basic IRS guidelines, you can deduct a percentage of normal household expenses (mortgage, interest, taxes, insurance, utilities, repairs, etc.) as a business expense. see the box accompanying this article and, for more detailed information, IRS publication #587, Business Use of the Home.

Also become familiar with these IRS forms: Schedule SE (compensation of Social Security Self-Employment Tax) and Schedule 1040 ES (estimated Tax for Individuals). Depending on circumstances, you may have to file them.


Make a list of everything needed to start the business, but before you buy anything, look around the house for things you already own that are usable.

When you are ready to start purchasing, check the classified ads and garage sales. Both are good, inexpensive sources for office furniture, typewriters, computers, answering machines, etc. But only what is absolutely necessary for start-up, and wait until the business is off the ground to get the extras.


Call the telephone company to find out the cost of a business phone in your area. If you cannot afford a separate business line, investigate the telephone company’s regulations on using your personal phone in a business. It may be possible to do this if you follow certain guidelines. Keep a record of long distance business calls as they are a deductible expense. Finally, consider the benefits of an answering machine to catch calls when
you are out.


Using a post office box as the business address down plays the fact you are home-based. It also prevents customers from dropping in at all hours.

While looking into box rental, ask for information on the various postal rates, particularly bulk rate, if you plan to do large or specialized mailings. If you mail many packages, check out United Parcel Service (UPS), as it is less expensive than the Post Office.


Check with your homeowners insurance agent about a rider for your existing policy or the need for a separate business policy. Also make sure you have adequate personal and product liability coverage. Shop around, as each company has different rules regarding home businesses

To save money on medical insurance, join an association and participate in their group plan. One such body is The National association for the Self-Employed: they can be reached at 800-527-5504.


To have more time for business, organize and simplify household routines. Start by holding a garage sale to get rid of unnecessary possessions. Next, have a family conference and divide household duties, making sure each person does his or her part. The, set up a planning notebook to keep track of
appointments, things to do, calls to make, errands to run, shopping, etc. Finally, set up a work schedule so you won’t get sidetracked by TV, neighbor’s visits, snacking, and telephone calls.

Creating and operating a home business is a wonderful and rewarding challenge. The satisfaction is not only in the money earned, but in doing what makes you happy.


SMALL BUSINESS ADMINISTRATION. Pamphlets mentioned in this article are available by calling the nearest SBA office or ordering from SBA, P.O. Box 15434, Ft. Worth, TX 76119.


HOMEWORKING MOTHERS. Mothers’ Home Business Network, dept. 10-6, P.O. Box 423. East Meadow, NY 11554: sample available for $2 and SASE.

NATIONAL HOME BUSINESS REPORT, Barbara Brabec Productions, Dept
10-6, P.O. Box 2137, Naperville, IL 60588; $18/year, quarterly.
(Sample issue, $4.00)


by Lis Fleming. Fleming, Ltd., P.O. Box 1738, Davis, CA
95617-1738; $7.00 ppd.

HOMEMADE MONEY by Barbara Brabec, Barbara Brabec Productions,
P.O. Box 2137, Naperville, IL 60566; $16.95

Barbara Brabec Productions, P.O. Box 2137, Naperville, IL 60566;

THE #1 HOME BUSINESS BOOK by George and Sandra Delany. Liberty
Publishing Publishing Co. Inc., Dept 10-6, 50 Scott Adam Rd.,
Cockeysville, MD 21030; $4.95.

Publishing Co.,Dept. 10-6, P.O. Box 1375, Huntington, NY 11743;
$15. (Includes free report: ” The Legalities and Tax Advantages
In a Home Business.”)

Publications, Dept. 10-6, 6003 N. 51st Street, Suite 106,
Boulder, CO 80301; $13.95

Betterway Publications, Box 219, Crozet, VA 22932; $11.45

101 BEST BUSINESSES TO STAR by Sharon Kahn & The Philip Lief
Group (Doubleday, 1983, $19.85). Many of the businesses profiled
are suitable for running at home.



Box 95, Norwood, NJ 07648; $30 annual membership.

Box 14850, Chicago, IL 60614; $45 membership.


It’s a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your total sales by at least 10%, and more likely 15% to 30% simply by offering the credit card option. If you plan to use the telephone a great deal as a marketing tool, offering a credit card buying option could double or triple your sales.

Credit card buying is seductive. Many people like the option of buying something today that they won’t have to pay for until later. Also, most consumers tend to spend more using their plastic, than when they’re writing a check, or paying cash.


There are many good reasons why you can benefit from securing credit card merchants status. Here are some of them…

* People with credit cards are more affluent than those without plastic. They can afford to spend more money.
* They tend to be better “credit risks”, if you want to sell
“open account.”

* Overall, they buy more by mail than those without cards.

* You cannot effectively sell from commercials on radio or TV without offering credit card purchasing. Visa and Mastercard are by far, the cards most consumers have.

* They often will make credit card purchases even when they are short on cash, and/or when their checking account balance is low.

* You can sell on installments, obtaining permission to charge the buyer’s card on a monthly basis.

* You can ship goods with the secure knowledge that payment has been secured before shipment is made.


By now, you’re probably convinced that accepting credit card orders is a darn good idea. But how can you obtain credit card merchants status? Truth is, it’s not always a piece of cake. In recent years banks have been playing hard-ball with many business people, especially anyone doing business by mail. It’s the same old story, a handfull of mail order crooks have almost totally screwed-up a good thing for honest dealers. The major credit card
companies have told the banks to be very, very selective in issuing merchant accounts to mail order sellers and home business operators.

Because a few scum-bags have ripped off some banks, and run off with the money, your local friendly banker may not be too “friendly” when you tell him you want a merchants account. It has become increasingly more difficult for mail order sellers to secure a merchants account, and if you only sell by mail, but also do consider setting you up for Visa and Mastercard processing. That happens to be reality…but always remember WHERE THERE IS A WILL THERE MUST BE A WAY! In this special valuable report I’m going to cover some of the best way to obtain your merchant’s status.


Although your banker may have already told you that they “cannot” accept you for a merchant account, the simple, unvarnished truth is that he/she can. Visa and Mastercard do set some rigid guidelines for their affiliated banks to follow, but ultimately the banks must approve or disapprove each application. Excuses concerning “doing business by mail”, “operating a home-based business”, “not having a long business track record”, are just
that-excuses! A somewhat polite way to tell you “no”!

Could a mail order businessman, (books, home-study  courses, etc.) but how also conducts his business exclusively in his  home get a Merchant Account? Fat chance of him getting a merchants  account. Right? Wrong: He happily processes credit card orders for his customers will full
knowledge and cooperation from his bank. How did he do it? He never  stopped asking for what he wanted.

When his own bank refused to even consider him for a merchant account, due to the fact that he was in mail order, and also doing business from his home, he beat path to several other banks.

The first four banks he visited also said “no”, (2 were large institutions, 2 mid-size), so he decided to try some smaller banks. Guess what? The very first bank he went to said “Maybe”.

They asked him to transfer his account to their bank, so that they could “monitor” it for six months. He told the bank official that he would consider their proposal, and the proceeded to another small bank one block up the street.

He liked what the second small bank said. They said “Yes!” All he needed to do was establish a checking account with them and maintain a modest $1,000, business checking account balance. This he quickly did!

He is not unique. But he was very persistent and kept asking for what he wanted, and you must also. Probably th two best ways to get a merchant account are:

(1) Keep pestering your own bank about granting you charge card privileges, until they agree to do so.

(2) If your bank outright refuses, make a list of all banks in your immediate area, putting some special attention on small banks. Next, get out a pair of your most comfortable shoes and get to it! Ask…Ask…Ask..Ask.. Ask! You have nothing to lose, and much to gain by being persistent, and by constantly asking for what you want (that’s good advice in all areas-business and personal) of your life!


If you absolutely have no success in obtaining a merchants account from a local bank, you should consider the alternatives. Here are some of them…

***Ted Nicholas, best known as the best-selling author of “How To Form Your Own Corporation Without A Lawyer For Under $50.00”, has established a small business organization entitles “Entrepreneurs of America.” Membership is $50.00 per year. This organization intends to offer reasonable rates on credit card processing to their members. For more information write to: Entrepreneurs of America, 2020 Pennsylvania Ave., Suite 224, Washington, DC 20006. Phone: (800) 533-2665.

*** The Late Howard E. Welsh is the founder and director of the fast growing National Association of Publishers and Mail Order Dealers. His association has many exciting programs to help small order tabloid publishers and small mail order dealers succeed. Just prior to printing this report, For more information,  write: NAPOD, 12 Westerville Square, #355 Westerville, Oh 43081.

***If you sell books, manuals, magazines, or forms of “paper and ink” products, you may wish to join the American Booksellers Association (ABA). This is the No. 1 booksellers professional association in the United States. In addition to many other benefits (National and regional conventions and trade shows, educational programs, etc.), members also can have their credit card orders processed through the ABA’s Merchant Service Discount
program. Write to: American Booksellers Association, 122 E. 42nd St., New York, NY 10168.

***Barry Reid, owner of the Eden Press, has advertised that he can help mail order marketers obtain credit card processing. Write: Eden Press, Box 8410, Fountain Valley, CA 92728.

***Mountain West Communications of Colorado offers a business telephone answering service that handles inquires or orders. When you subscribe to their service, they can also process your credit card orders for you. Write: Mountain West Communications, P.O. Box 216, Hotchkiss, CO 81419. Phone: (800) 642-9378.


Although this special report gives you various sources that might be able to help you with your credit card processing, the main message of this report is “NEVER GIVE UP” Never take “NO” for a final answer. Keep asking for what you want! Those who keep asking and seeking, usually obtain what they want.


One of the easiest of all businesses to establish, publishingshopping center papers– CAN MAKE you very rich–almost as fast
as finding gold, or inheriting an oil well.

Revenue and profits come from two main sources: The businesses in the shopping center your paper serves, and the people reading the paper. It doesn’t matter that there’s already a “Shopper’s Paper” in your area, or that you know nothing about the publishing business and don’t own a printing press.

The first thing is to understand the specific needs of your market. The stores, shops and businesses in the downtown area advertise to reach all the people, and thus, they’re hurting from the competition of similar stores, shops and businesses in the neighborhood shopping centers closer to where the people actually live. Yet, these shopping center stores, shops and businesses ONLY SERVE CUSTOMERS LIVING WITHIN A 5-MILE RADIUS OF THEIR BUSINESS LOCATION!

So, the thing to do is organize a plan, and then work that plan. Contact the store owners or managers of the stores in each shopping center in your area.

You can include stores or shops and businesses not in the shopping center itself, but clustered within the same immediate area. However, it’s important that your emphasis be placed on the individuality of each shopping center.

Explain to each of these business people that you’re starting a “shoppers paper” that will carry advertising only for businesses in that particular shopping center. With this kind of “local advertising media,” the competition, nor have to bear the advertising costs of city-wide circulation.

The second selling point in your distribution or circulation system. Take a section of your city street map; draw a 5-mile circle around each shopping center; then take it to your local quick print shop, and have him give you several printed copies blown up to twice the original size.

Then as you’re selling each business owner, show him the shopping center location on your map with the 5-mile circle around it. Explain that your door-to-door distributors leave a copy at each home or apartment within that circle only. This means you’ll have to estimate how many homes or apartments are within each shopping center’s customer circle.

Getting your papers out to all of these homes and apartments needn’t be that big a problem. Simply talk with the 7th and 8th grade counselors at the schools within the service circle. Arrange to pay the counselors $15 per thousand papers delivered for you. The idea is to get the counselors to line up the students to do the delivering for you, and pay them a percentage of the total you give him. The same plan can be worked with boy scout and/or girl scout troops. You might even contact the youth organizations at the churches within the service circle, and propose your delivery operation as a fund-raising project.

At the bottom line, the businesses gathered in or near each shopping center will buy advertising space in your paper because your rates will be cheaper; you’ll be carrying advertising for a specific location only; and your distribution will be direct to their customers only.

You can begin, and handle all phases of your business operation single-handedly, but after the first couple of editions, you’ll make much more money by hiring others to do the selling for you. Simply run an ad in your weekend newspapers, promising big incomes to commission type advertising sales people. Word your ad so that those interested call you on the phone.

When they call –get their name, address and phone number. Then explain that you’re looking for just a few top-notch go-getters who can handle several thousand dollars a week in advertising commissions from individual merchants located in neighborhood shopping centers. Ask them to tell you a little bit about themselves, and then invite them to get acquainted meeting in the banquet or meeting room you’ve reserved in a local restaurant or motel. Give them the time, and date, then tell them you’ll see them at the meeting.

As the meeting, show them a prototype or dummy of one of your papers. Tell them they’ll each be assigned a territory that includes 3-shopping centers. You then explain/teach them the reasons why there’s big money in shopping center papers just as I’ve explained to you.

Explain your advertising rates—$10 per column inch for a press run/circulation of 5,000; $15 for 10,000 and/or $20 for 15,000 copies distributed—and that you pay 50% for each sale.

Each paper has room for $1,400 worth of advertising as a single 8 1/2 by 11 sheet printed on both sides; double that for an 11 by 17 sheet folded in half; or 4-times that much as two 11 by 17 sheets. Multiply the salesman’s commission of &700 per paper times three for each of them to make $2,100 per week–assuming that you publish your papers on a weekly schedule.

Remember, your basic idea should be to create an individual “shoppers paper” for as many different shopping centers as possible. Because of the closeness of prospective advertisers in a shopping center, a good salesman will be able to sign all the stores in at least three different shopping centers in a week.

Once you’ve explained the marketing philosophy behind your papers, and the money potentials available, you should have all the eager salesmen you care to sign on. Remember, each sales person is assigned 3-different shopping centers–you give him a dummy of your paper for each of his shopping centers, with the space availabilities marked–send him out to fill those spaces with paid advertisers–and you’ll both be home free!

Whenever possible, ask for and get your money up-front or at the time of the sale. In many instances, this won’t be possible, so you’ll need some sort of standard contract. A short visit to your local community college advertising department, or your local public library for a look at a few instruction books on how to draw up a space advertising contract, will give you a form to copy and use as your own. Billing your advertisers at the end of 30-days will bring in lots of sales, but it will also require a bookkeeper/secretary and statements as well as letterhead envelopes and postage.

Allowing your advertisers to buy now and pay later will also require that you allow your salesmen to “draw” against the commission they have coming. This too will present some special problems, namely a need for operating capital. Most of the time you’ll be able to sell or factor your accounts receivable for about 80% of the total due. When you do this, you’ll be giving up another 20% of your gross income, but you will have immediate cash available. The thing you must do is weigh your operating costs against the overall benefits and make your decision based upon these factors.

The design, layout and production of your paper should be quite simple. Visit a local stationary and/or office supplies store—pick up a blue printers pencil, some larger transfer (rub-on) letters (either 60-point or 72 point size should be sufficient for your needs), and also–pick up a pad of “fade out”
graph paper and a roll or two of border tape.

Use the rub-on letters to print or write the masthead or title of each of your shopping center’s papers at the top of the graph paper. With your border tape and razor blade, make a U-shaped frame around the page, a half inch in from the outside edge of the paper.

If you’re getting started from your “kitchen table,” and using a typewriter, make sure your type is “elite” or the small type. Now, measure the inside of your frame from the bottom of your masthead to the top of your border tape at the bottom of your frame; and from side to side, measuring from the inside edges of your border tape along the sides. You should end up with a space 9 1/2 inches deep by 7 1/2 inches wide.

Take these measurements to your local print shop and ask them for the dimensions of a space 30% larger. This should amount to a space 10 3/4 by 13 1/2 inches–so ask him for some 11 by 14 inch paper. Scrap paper that has a clean backside will do quite nicely.

With your blue pencil, lay out a frame 10 3/4 by 13 1/2 inches–then divide the 10 3/4 width into seven equal columns. Run the paper into your typewriter and type out the classified ads you have set. If you have a camera ready ad that’s too large for your regular column dimensions, paste it into position on this sheet. When you have this page all “written” or pasted up, take it to your printer and have him reduce it to 70 % of its current size and run off a couple of copies for you. Cut out this reduced copy and paste it inside your master frame, add any proper sized camera ready ads and you’re ready to take your paper to press.

Almost all shopping center papers start out as one page circulars printed on both sides, and put together on the “kitchen table” as I’ve described here. Working alone and trying to start from scratch, you probably won’t have all your available space sold when you go to press. If this is the way it works out for you, simply fill in the empty spaces with ads of your own.

Promotional ads inviting people to call you, for example, for ad rate information, and to place their ads.

Also, some of your better mail order offers. In order to give the impression of lots of ads from lots of different people, enlist the help of your relatives and friends–allow them to advertise a For Sale or Trade item free. It’s important that you seemingly have ads from a lot of different people with lots of
different phone numbers and/or addresses listed.

For these classified ads, you should charge $1 per line, and hence, the name “dollar Papers.” Don’t forget, your second source of income will be garnered from people who have seen or read your paper, and place ads of their own as result.

Once you’ve got separate pages–a front and a back–for your first paper ready, simply take it to your quick-print shop and have run off the number of copies you’ve promised to circulate for your advertisers. Have him print it on yellow or orange 20 pound bond, or even recycled construction paper.

Until you really get rolling, you can hire a couple of kids to hand out your papers to everyone as they drive into the shopping center parking lot, drop off a stack for check-out stand giveaways at each store or shop in the shopping center, and/or persuade a couple of newspaper carriers to include one with each newspaper they deliver. Another fast hand-out method is to hire a student to give one to each bus rider as he gets off the bus at busy “park and ride” locations.

As your shopping center papers become known, you take on sales people to do the selling for you; when you have more space to handle the requests for advertising space, contact a larger printer who works with web presses and news-print paper. Look around, and you’ll find one who’ll handle all your typesetting, layout, printing and even bulk delivery to your distribution pick-up points. Expanding to tabloid production will lower your
production costs, give you greater efficiency and result in more profits for your business.

Where there is really tough competition, many publishers of Shopping center Papers include stories about the shopping center—what the land was used for before it was developed as a shopping center—profiles on the different store owners, where they’re from and what they did before opening their store or shop—and news of community interest within the customer circle. Many increase their incomes by running mail order opportunity ads
from dealers in all parts of the country.

Basically, shopping center paper is the same as a mail order ad sheet. The big difference is that it serves as an advertising showcase for a small circle of merchants in a specific area, and is circulated among the people most likely to do their shopping in that specific small circle of merchants; each circle has a need for an advertising showcase of its own, and it will be to your benefit to turn away advertising requests from merchants outside that circle.

The only advertising you’ll have to do is via the quality and image you project with each issue or edition of your papers. There are a number of popularity-building promotions you can, and should run: Free ads for baby sitting and/or child care services; $100 worth of free groceries if the shopper spots his picture or name in your paper; and free merchandise or service for solving picture puzzles. Don’t look for much free publicity or help from newspapers, radio and/ or TV stations in your area–at least, not until you’re very well established, because you are in direct competition with them.

As mentioned earlier, this is an easy business to organize, requires no special education or training, and will pretty much perpetuate itself once you’re beyond the start-up stages. The important thing of course, is the opportunity for at least one such paper in even the smallest communities. The profit potential in even small to medium-sized cities is almost beyond belief…

You have an idea, and I’ve provided the organizational details to make it work for you— it’s working very profitably for a lot of entrepreneurs in a number of locations around the country—the only thing missing now, is action on your part. get with it, and start enjoying the fruits of your own success!


People with money seem to be on a binge to prove their status and flaunt their wealth by staging large, catered parties. As a matter of fact, in some circle of affluency, a party or social get-together isn’t considered an event of any significance unless it’s a catered affair.

With the same kind of reasoning, businesses of all sizes are using catered lunches, cocktail parties and dinner meetings to build their images and increase company sales. It’s a matter of keeping up with the competition in promoting a company and/or product.

On a smaller, but just as busy marketing scale, more and more working mothers are paying to have catered birthday and graduation parties, as well as wedding receptions handled by caterers. The reasons are simple to understand–if she’s working outside the home, today’s mother just doesn’t have the time or the energy to do all the planning and staging of a memorable party.

Besides those reasons for turning everything over to a caterer, working mothers feel a little guilty about the time away from their children they lose because of their jobs. Thus, they’re ready and willing to make it all to them by paying for a lavish party the child will remember for years to come.

Caterers handle everything from birthday parties for children, to breakfast in bed and intimate candlelight dinners for two, to company dinner parties for 50 and wedding receptions involving a thousand or more guests. This kind of entreprenuerial business is definitely growing and becoming more popular with people of all income levels.

An imaginative caterer in a large metropolitan area can easily gross $150,000 per year, while a small part-time caterer in a small town can count on at least $10,000 to $15,000 per year. One small, but very ambitious caterer is reported to have grossed $250,000 after only 2-years in the business!

You don’t need special education or training to become a successful caterer. You do need a affinity for people and a kind of intuition as to what people enjoy in different environmental settings.

A quick survey of successful caterers across the nation shows that began with zero capital by working out of their homes. The basic starting up investment would appear to be around $500, with some big spenders capitalizing their idea with as much as $15,000 in order to get off to a fast start.

This seems to be an ideal business for an ambitious couple to start and operate with very little capital investment required. One person can spend his time hustling up business while the other would do the planning, organizing and actual catering.

As with any business, your success will be directly related to the soundness of planning and the working of that plan. Understand exactly what your client wants, and give him what he wants in the way of service that reflects upon the client in a complimentary manner.

Basically, you can start with an advertisement in your local newspapers. This advertisement need not be much more than a simple announcement: Creative Catering-Specializing in personal service- We can handle any party or special event from start to finish-no idea to small or too large- Your satisfaction is always guaranteed! We can handle everything for you.. Call us, and let us make your parties worth remembering…

Naturally, the first thing you want from anyone calling to ask about your services, is that anyone calling to ask about your services, is that person’s name, address and phone number. Then you want to know what kind of party or event they have in mind. As soon as you have this information, relax a little bit and inquire to find out about the person or the company–the people–sponsoring the party and their ultimate goals or reasons for the party.

If it’s to celebrate birthday, graduation, anniversary or a wedding reception–finding out about the interests, background and ambitious of the guest of honor will be of value to you in your planning. Taking a few minutes to learn everything you can about whoever the party is for, and the people giving the party, will also make it much easire to close the sale than any sales pitch or special persuasive tactics.

People like to talk about themselves, and they especially like to tell everyone why they’re honoring someone, even when they pretend to keep it a secret who initiated the idea. So, it’s important that you be a good listener, that you have the ability to get people to talk about themselves, and that you take notes on the things they tell you.

This same principle applies to business people, regardless of who’s talking to you or the purpose of the catered affair. The more polished and adept you can become in getting your prospects to talk about themselves, the more information relative to their background you can elicit, and the more you listen; the better your parties will be, and the greater success you’ll attain in the catering business.

You take the information you glean from this first interview and plan/organize the event on paper. This means you’re going to have to have contacts or at least working relationships with innumerable service businesses.

If your client wants to stage a birthday party for a 12-year old—he or she greets the guests as they arrive, makes sure everybody knows who he is—then what about party favors—a soft drink and a conversation leader until all the guests arrive–the opening of presents–icecream and cake–and games to play, a thank you gift for coming, and a reason to end the party at a pre-determined time…

Do you greet the guests, does the mother or father, or the little boy or girl? Where do you come up with the party favors at less than regular retail prices? Where are you going to get the soft drinks-your cost and the glasses or paper cups to serve them in? What about ice? What kind of games to play? Who’ll be the conservation leader? Will there be a clown or someone special to keep everything moving according to plan? Where do you get the
ice cream and cake? What games to play? How to get everyone involved? And finally, a feasible and polite reason for ending the party and sending everyone home…

All this takes planning, organization, and if you’re going to make a profit, a definite awareness of cost control. Get it all down on paper as a proposal to the people who want to pay you to carry it off. Figure out your costs, the time involved in putting it all together, and then get back to your prospect.

Always leave room for changes in your proposal. In fact, expect them–invite input and suggestions from the client–and always have an alternate idea in your mind for each of those on your written proposals. Discuss your proposal with the client just as you would a script for a television show, make the suggested changes and ask for a 50-percent advance deposit. From there, it’s just a matter of following your plan.

Regardless of size or type of party–whether your client is a working mother or a giant corporation–the format is always the same: initial inquiry, interview, your proposal, 2nd interview for any changes, agreement, deposit, staging the party itself, and your final payment. As mentioned earlier, success in this business comes from your planning–having a lot of contacts–and working your plan.

An important word of caution: Try not to get “boxed in” to setting or even revealing a tentative price until you’ve had a chance to listen to what the prospect wants, to study your own capabilities, and to make a formal written proposal. If a customer wants to know how much you charge–and if you feel it necessary in order to eventually close the sale–you can tell him 50 to 100 dollars per hour, plus expenses, and of course, depending on the type of event the customer wants.

As for how much the average party costs, again tell him that it varies anywhere from 50 to 5,000 dollars.

Always keep in mind that you are a professional, and that if the ordinary person had your knowledge, contacts and ambition to do it himself, he wouldn’t be calling you on the phone. He needs your help for any number of reasons. You specialize in this kind of work or service just as a doctor specializes in medicine and a lawyer in legal matters. Therefore, you should, and do expect to be paid accordingly.

Something else–this business thrives on word-of-mouth advertising–referrals–and thus, is direct “freeway’ to the kind of customers where money is of no concern. However, on order to gain access to this market, your business emphasis has to be on service.

This means the capability of handling everything for the customer, from having the invitations printed and sent out to cleaning up after the last guest has left. Businesses and people in the upper income brackets, like to pick up the phone–tell someone they want a party on a certain date–and then forget about it, knowing everything will be taken care of without further worry or time involvement from them. Once you’ve developed your expertise and clientele to this level, you’ll have a business in the $200,000 to $250,00 per year range.

Definitely arrange for a display ad in the yellow pages of your telephone directory. You’ll probably get 40% of your inquires from this source alone. Generally speaking, radio and/or television advertising will be too expensive when compared with the immediate results. However, it is recommended that you consider these media prior to special holidays.

Working with restaurants, supper clubs, bridal shops and entertainment business in general. can bring in hundreds of referrals for you. Rubbing shoulders with, and circulating as a part of your area’s civic and service clubs, should also result in more business for you.

Keep your eyes and ears on the alert. Where ever you go, and with whomever you associate, always be ready to promote and sell your services, if not on the spot, at least make a note to follow up when conditions are more in your favor. Promoting and selling your services will require at least half your time, and that’s why two people operating catering services are so successful from the start.

The actual selling is quite simple so long as you emphasize the service and time-saving aspects. The more time-consuming work you can handle for the client, the easier it’s going to be for you to close the sale.

Handing out business cards is one of the least expensive ways to advertise, promote and sell your services. One enterprising caterer makes arrangements with the sponsors of all his parties, to see that each of the guests gets one of his business cards.

Another gives each of his clients a stack of his business cards, and tells them he’ll pay them $25 for each prospect they refer to him. He tells them to write their name on the backs of the cards, and to hand them out to their friends. And then, whenever a person tells him that John or Jane suggested he call, and he presents the card with John or Jane’s name on the back, this very successful caterer sends John or Jane a $25 check.

Another very successful caterer pays commissions to a group of housewives and college students who solicit–via their home phones–interviews for him with brides-to-be. They get their leads from announcements, and pictures of brides-to-be in the local papers.

Many caterers pay sales people a commission for letting them know when they hear about a party or special event being planned by one of their business customers.

The possibilities go on and on, and are seemingly un limited. Time is becoming more valuable to a lot more people every day, which means there are more and more opportunities for great wealth and personal independence as a professional caterer. In reality the success for just about any person entering this field, will be limited only by his or her own imagination and energy.

There is definite opportunity for great wealth within the catering field. Anyone with a sense of service to others can succeed. Very little “readycash” is needed to begin. Therefore, the only thing standing between you and the realization of your dreams, is the action it takes on your part to get started…


The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year’s sales.

Two “new angles” have greatly contributed to this phenomenal growth in total sales.

One is the practice of offering a wide selection of books via “mini-catalogs” The other “angle” is the practice of sending these “min-catalogs” to prospective buyers as “inserts” in printed materials the prospect has already ordered.

Mini-catalogs are usually printed on 8 1/2 x 11 sheets of paper, then folded in half along the length, and simply slipped inside the covers of a magazine or the folds of a newspaper. Often-times, a mini-catalog is folded and sent out as a self-mailer. Both of these methods of obtaining circulation are very profitable.

A book-selling “mini-catalog” is made up of a “full-page commercial” on the front page. This is your main sales thrust, or primary attempt to sell a “featured” book with ease of your mailings. The second, third, and half of the last page of the min-catalog should be two columns of listings of other books you have to offer.

Each listing should consist of the title of the book offered, followed by a short description of either the book itself, or how the book can benefit the buyer. This is then followed by the catalog number of the book, and the price.

The bottom half of the page of your min-catalog should be devoted to your customer order coupon. The “mini-catalog” should be typeset, and printed on a different color of paper for each mailing. Recent sales results indicate that the better quality paper your mini-catalog is printed on, the more sales it brings in for you.

Two major publishers who are currently supplying ready-made
catalogs for your use in generating business are;

PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N. Hollywood, Ca.

Write to them on your letterhead, and ask for samples of their promotional material.

Once you’ve got a mini-catalog with which to advertise your books, you must bring all your efforts to bear on the problem of obtaining maximum circulation of your mini-catalog among the prospective book buyers.

The easiest and least expensive method is as follows: Check at your newspaper offices for a listing of all their distributors and/or route carriers. Contact these people and ask them to give you a price they would charge to include one of your mini-catalogs with each paper they sell or deliver. Determine how many “min-catalogs” you’ll need for this kind of distributors, have that number of min-catalogs printed, hand them out to your
contracted distributors and newspaper carriers; then sit back and prepare to fill book orders. It’s simple and easy, but best of all it really results in big profits for your book-selling business!

Another simple method would be to line up students from different junior high schools in your area, and pay them each $10 per thousand to deliver your min-catalogs door-to-door. If you have junior high school age children, this could be the easiest and least expensive method of distribution for you.

Major cities also have professional distributing services which deliver advertising material to the residents. Check your local phone directory for their names and addresses.

The orders which you develop through the local distribution method can be filled by mail.

To expand your market beyond the local area, you need to solicit the business by mail. Several excellent books are available on developing sales by mail. A few are listed here. Order from the distributor who supplied this report to you.

#365 &50,000 A YEAR FROM MAIL ORDER ADS………$10.00


Top 3 Ways To Boost Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.


A new approach to serving one of the oldest and most basic
needs of even the smallest business community, a home-based
secretarial service can satisfy the entrepreneurial needs of even
the most ambitious woman!

This kind of service business with a virtually unlimited profit
potential. Third year profits for businesses of this type, in
metropolitan areas as small as 70,000 persons are reported ar
4100,000 and more. It’s a new idea for a traditional job that’s
growing in popularity and acceptance.

As for the future, there’s no end in sight to the many and
varied kinds of work a secretary working at home can do for
business owners, managers and sales representatives. Various
surveys indicate that by the year 2,000–at least 60 percent of
all secretarial work, as we know today will be handled by women
working at home.

For most women, this is the most exciting news of things to
come since the equal rights amendment. Now is the time to get
yourself organized, start your own home-based secretarial service
and nurture it through your start-up stages to total success in
the next couple of years.

Our research indicates little or no risk involved, with most
secretarial services breaking even within 30 days, and reports of
some showing a profit after the first week! your cash investment
can be as little as $10 to $25 if you already have a modern,
electronic typewriter. You can set up at your kitchen table, make
few phone calls, and be in business tomorrow.

If you don’t have a modern, office quality electric typewriter
comparable to the IBM Selectric–a portable just won’t do,
because it’ll break down, wear out, and fall apart after a month
of heavy use..If you’re aware of this delicacy of a portable
electric, you can conceivably begin with one, but you’ll
definitely have to graduate to a bigger, heavier machine as soon
as possible.

An IBM Selectric, complete with start-up supplies kit which
includes a dozen ribbons, can be purchased for less than a
thousands dollars. On the contract, this would break down about
to about $175 for down payment and monthly payments of less than
$50 per month over a 2-year period. Naturally, you’d want to
include the standard service contract which costs about $100 per
year, and means that whenever you have a problem or want your
machine serviced, you simply pick up the phone and call the
service department. They’ll ask you what kind of problem you’re
having, and then send some one to fix it immediately.

Shoestringers can rent an IBM Selectric for about $60 per mont,
plus a small deposit. And those of you who are really on a tight
budget, can contract an equipment leasing firm, explain your
business plan, and work out an arrangement where they buy the
machine of your choice for you, and then lease it back to you
over five or ten year period for much lower payments.

Whatever you do, get the best typewriter your money can buy.
The output of your typewriter will be your finished product, and
the better, “more perfect” your finished product, the more
clients you’ll attract and keep. It’s also imperative that you
have one of the modern, “ball” typewriters. Only these kinds of
typewriters give each character a clear, even and uniform
impression on your paper. Typewriters of the “arm & hammer” type
quickly become misaligned, producing a careless look on your
finished product.

As mentioned earlier, you can start almost immediately from
your kitchen table if you’ve got a typewriter. However, in order
to avoid fatigue and back problems, invest in a typing stand and
secretary’s standard typing chair just as soon as you can afford
them. Watch for office equipment sales, especially among the
office equipment leasing firms. You should be able pick up a new,
slightly damaged, or good used typewriter stand or desk for
around $20 to $25. A comparable quality secretary’s typing chair
can be purchased for $50 or less.

While you’re shopping for things you’ll need. be sure to pick
up a chair mat. If you don’t, you may suddenly find that the
carpet on the floor of the room where your do your typing, needs
replacing due to the worn spot where the chair is located and
maneuvered in front of the typewriter. You’ll also want a work
stand with place marker and a convenient box or storage for
immediate paper supply. If you plan to do a great deal of work
during the evening hours, be sure to invest in an adjustable
“long arm” office work lamp.

When buying paper, visit the various wholesale paper suppliers
in your area or in nearby large city, and buy at least a half
carton–6 reams–at a time. Buying wholesale, and in quantity,
will save you quite a bit of money. The kind to buy is ordinary
20 pound white bond. Open one ream for an immediate supply at
your typewriter, and store the rest in a closet, under your bed,
or on a shelf in your garage or basement.

In the beginning, you’ll be the business–typists, salesman,
advertising department, bookkeeper and janitor, so, much will
depend on your overall business acumen. Those areas in which you
lack experience or feel weak in, buy books or tapes and enhance
your knowledge. You don’t have to enjoy typing, but you should
have better than average proficiency.

Your best bet is selling your services is to do is all
yourself. Every business in your area should be regarded as a
potential customer, so it’s unlikely you’ll have to worry about
who to call on. Begin by making a few phone calls to former
bosses or business associates–simply explain that you’re
starting a typing service and would appreciate it if they’d give
you a call whenever they have extra work that you can handle for
them. Before you end the conversation, ask them to be sure to
keep you in mind and steer your way any overload typing jobs that
they might hear about.

The next step is “in-person” calls on prospective customers.
This means dressing in an impressively professional manner, and
making sales calls on the business people in your area. For this
task, you should be armed with business cards (brochures also
help..), and an order or schedule book of some sort. All of these
things take time to design and print, so while you’re waiting for
delivery, use the time to practice selling via the telephone. At
this stage, your telephone efforts will be more for the purpose
of indoctrinating you into the world of selling than actually
making sales.

Just be honest about starting a business, and sincere in asking
them to consider trying your services whenever they have a need
you can help them with. Insurance companies, attorneys and
distributors are always needing help with their typing, so start
with these kinds of businesses first.

For your business cards, consider a freelance artist to design
a logo for you. Check, and/or pass the word among the students in
the art or design classes at nearby college, art or advertising
school. Hiring a regular commercial artist will cost quite a bit
more, and generally won’t satisfy your needs any better than the
work of a hungry beginner.

Be sure to browse through any Clip Art books that may be
available–at most print shops, newspaper offices, advertising
agencies, libraries and book stores. The point being, to come up
with an idea that makes your business card stand out; that can be
used on all printed materials, and makes you–your
company–unique or different from all others.

I might suggest something along the lines of a secretary with
pad in hand taking dictation; or perhaps a secretary wearing a
dictaphone headset seated in front of a typewriter. You might
want something distinctive for the first letter of the company,
or perhaps a scroll or flag as a background for your company

At any rate, once you’ve got your logo or company design, the
next step is your local print shop. Ask them to have the
lettering you want to use, typeset in the style you like
best–show them your layout and order a least a thousand business
cards printed up.

For your layout, go with something basic. Expert typing
services, in the top left hand corner..Dictation by phone, in the
top right hand corner..Your company logo or design centered on
the card with something like, complete secretarial services,
under it…Your name in the lower left hand corner, and your
telephone number in the lower right hand corner.

Everybody that you call on in person, be sure to give one of
your business cards. And now, you’re ready to start making those
in-person business sales calls.

Your best method of making sales calls would be with a business
telephone directory and a big supply of loose leaf notebook
paper. Go through the business directory and write down the
company names, addresses and telephone number. Group all of those
within one office building together, and those on the same street
in the same block. Be sure to leave a couple of spaces between
the listing of each company. And of course, start a new page for
those in different building or block. Now, simply start with the
first business in the block, or on the lowest floor in a building
and number them in consecutive order. This will enable you to
call on each business in order as you proceed along a street,
down the block, or through a building.

You’ll be selling your capabilities–your talents–and charging
for your time–the time it takes you to get set up and complete
the assignment they give you. You should be organized to take
work with you on the spot, and have it back at a promised time;
arrange to pick up any work they have, and deliver it back to
them when it’s completed; and handle the dictation or special
work assignments by phone. You should also emphasize your
abilities to handle everything by phone, particularly when they
have a rush job.

Establish your fees according to how long it takes you to
handle their work, plus your cost of supplies–work
space–equipment and paper–then fold in a $5 profit. In other
words, for half hour job that you pick up on a regular sales or
delivery call, you should charge $10…

Another angle to include would be copies. Establish a working
relationship with a local printer, preferably one who has a copy
machine comparable to a big Kodak 150 Extraprint. When your
clients need a sales letter or whatever plus so many copies, you
can do it all for them.

Only make copies on the very best of dry paper copying
machines, and only for 50 copies or less. More than 50 copies,
it’ll be less expensive and you’ll come out with a better
finished product by having them printed on a printing press. When
your furnish copies, always fold in your copying or printing
costs, plus a least a dollar or more for every 50 copies you

By starting with former employers and/or business associates,
many businesses are able to line up 40 hours of work without even
making sales call. If you’re lucky enough to do this, go with it,

Start lining up your friends to do the work for you–girls who
work all day at a regular job, but need more money, and
housewives with time on their hands. You tell them what kind of
equipment is needed, and the quality of work you demand. You
arrange to pay them so much per hour for each job they handle for
you–judging from the time you figure the job would take if you
were doing it, or on a percentage basis. I feel the best
arrangements is on a hourly basis according to a specified amount
of time each job normally takes.

Whenever, and as soon as you’ve got a supply of “workers” lined
up, you turn your current assignments over to them, and get back
to lining up more business. If you’re doing well selling by
phone, and your area seems to respond especially well to selling
by phone, then you should immediately hire commission sales
people. Train them according to your own best methods and put
them to work assisting you. Your sales people can work out of
their own homes, using their telephones, provided you’ve got your
area’s business community organized in a loose leaf notebook
style. All you do is give them so many pages from your notebook,
from which they make sales calls each week.

Even so, you should still make those in-person sales calls..If
for some reason you get bogged down, and can’t or don’t want to,
then hire commission sales people to do it for you..Generally,
women selling this type of service bring back the most sales. And
for all your commission sales people, the going rate should be 30
percent of the total amount of sale. Point to remember: Sooner or
later, you’re going to have to hire a full-time telephone sales
person, plus another full time person to make in-person sales for
you–Eventually, you want workers to handle all the work for you,
and sales people to do all the selling for you–So the sooner you
can line up people for these jobs, the faster, your business is
going to prosper.

Later on, you’ll want a sales manager to direct your sales
people and keep them on track, so try to find a “future sales
manager” when you begin looking for sales people.

Your basic advertising should be a regular quarter page ad in
the yellow pages of both your home service telephone directory
and the business yellow pages. You’ll find that 50 percent of
your first time clients will come to you because they have an
immediate need and saw your ad in the yellow pages, so don’t
skimp on either the size or the “eye-catching” graphics of this

A regular one column by 3-inch ad in the Sunday edition of your
area’s largest newspaper would also be a good idea. Any
advertising you do via radio or television will be quite
expensive with generally very poor results, so don’t even give
serious consideration to that type of advertising.

By far, your largest advertising outlays will be direct mail
efforts. You should have a regular mailing piece that you send
out to your entire business community at least once a month. This
is handled by sending out 200 to 500 letters per day. For this,
you should obtain a third class postage permit or else these
postage costs will drive you out of business.

Your mailing piece should consist of a colorful brochure that
describes your business. It should explain the many different
kinds of assignments you can handle–a notation that no job is
too small or too large–and a statement of your guarantee. Do not
quote prices in your brochure–simply ask the recipient to call
for a quotation or price estimate.

It’s also a good idea to list background and experience of the
business owner, plus several business testimonials or/
compliments. You could also include a couple of pictures showing
your workers busy and actually handling secretarial assignments.
The most important part of your brochure will be your closing
statement–an invitation, indeed–a demand that the recipient
call you for further information.

All this can very easily be put together in a Z-folded, 2-sided
self mailer. Again, look for a freelance copywriter and artist to
help you put it together. Once you’ve got your “dummy” pretty
well set the way you want it, make copies of it, and either take
or send it to several direct mail advertising agencies. Ask them
for their suggestions of how they would improve it, and for a bid
on the cost if you were to retain them to handle it for you.
Listen to their ideas and incorporate them where-and if- you
think they would make your brochure better. And, if one of them
does come in with a cost estimate that’s lower than your
independent, “do-it-yourself” costs, then think seriously about
assigning the job to them.

This is definitely the most important piece of work that will
ever come out of your office, so be sure it’s the best, and
positively indicative of your business. This will be the business
image you project, so make sure it reflects the quality, style
and credibility of your business–your thinking, and your

Your brochure should be on 60 pound coated paper, in at least
two colors and by a professional printer. The end result is the
Z-folded brochure–Z-folded by the printer–with your third class
mailing permit showing on the cover side. This cover side should
be flamboyant and eye-catching. You want your mailing piece to
stand out in a pile of 50 or 60 pieces of other mail received by
the recipient.

When you’re ready to mail, simply take a couple of cartons of
your brochures to an addressing shop, have them run your
brochures through their addressing machine, loaded with your
mailing list, bundle them and drop them off at the post office
for you.

This takes us back to the planning on how to compile your
mailing list. I suggest that you begin with Cheshire Cards by
Xerox. You type the name of your addressee on the cards, maintain
these cards in the order of your choice, take your boxes of cards
to the addressing shop whenever you have a mailing, and there’s
no further work on your part. The addressing shop loads their
machine with your cards, prints the address on your cards
directly onto your brochures, and gives the cards back to you
when the mailing is completed. A mailing of 100,000 brochures,
via this method–generally could be completed and on its way in
one 8-hour day.

In essence, you’ll want to solicit business with a regular
routine of telephone selling, in-person sales calls at the
prospective client’s place of business, media advertising and
direct mail efforts. All of these efforts are important and
necessary to the total success of your business–don’t try to cut
corners or spare the time or expense needed to make sure you’re
operating at full potential in these areas! In addition to these
specific areas, it would be wise for you to attend chamber of
commerce meetings, and join several of your area civic
clubs–you’ll meet a great number of business leaders at these
meetings and through their association, you’ll gain a great deal
of business–and even help in many of your needs.

Once you’re organized and rolling, you can easily expand your
market nationwide with the installation of a toll free telephone
and advertising in business publications. Perhaps you can add to
your primary business with a “mailing shop” of your own–the
rental of mailing lists–specialized temporary help
services–telephone answering services–and even survey work..

The “bottom line” thing to remember in order to achieve total
success, is planning. Plan your initial operation through from
start to finish before you even think about soliciting your first
customer. Get your operational plan down on paper–itemize your
needs, estimate your costs, line up your operating capital, and
set forth milestones for growth.

Set profit figures you want to be realizing 3-months…
6-months… 1 year… 2-years… and 3-years from your
business start-up date. Learn all you can about the “support
systems” involved in operating a profitable business–planning,
advertising, selling, bookkeeping, and banking–and continue to
up-date your knowledge with a program of continuous learning. Do
your homework properly, an there’s just no way you can fail with
a Home-Based Secretarial Service.


Success in business comes as a result of planning. You have to
have a detailed, written plan that shows what the ultimate goal
is, the reason for the goal, and each milestone that must be
passed in order to reach your goal.

A business plan is written definition of, and operational plan
for achieving your goal. You need a complete but
success tool in order to define your basic product, income
objectives and specific operating procedures. YOU HAVE TO HAVE A
BUSINESS PLAN to attract investors, obtain financing and hold
onto the confidence of your creditors, particularly in times of
cash flow shortages–in this instance, the amount of money you
have on hand compared with the expenses that must be met.

Aside from an overall directional policy for the production,
sales effort and profit goals of your product–your basic “travel
guide” to business success–the most important purpose your
business plan will serve, will be the basis or foundation of any
financial proposals you submit. Many entrepreneurs are under the
mistaken impression that a business plan is the same as a
financial proposal, or that a financial proposal constitutes a
business plan. This is just a misunderstanding of the uses of
these two separate and different business success aids.

The business plan is a long range “map” to guide your business
to the goal you’ve set for it. The plan details the what, why,
where, how and when, of your business–the success planning of
your company.

Your financial proposal is a request for money based upon your
business plan–your business history and objectives.

Understand the differences. They are closely related, but they
are not interchangeable.

Writing and putting together a “winning” business plan takes
study, research and time, so don’t try to do it all in just one
or two days.

The easiest way to start with a loose leaf notebook, plenty of
paper, pencils, pencil sharpener, and several erasers. Once you
get your mind “in gear” and begin thinking about your business
plan, “10,000 thoughts and ideas per minute” will begin racing
thru your mind…So, it’s a good idea when you aren’t actually
working on your business plan, to carry a pocket notebook and jot
down those business ideas as they come to you–ideas for sales
promotion, recruiting distributors, and any other thoughts on how
to operate and/or build your business.

Later, when you’re actually working on your business plan, you
can take out this “idea notebook” evaluate your ideas, rework
them, refine them, and integrate them into the overall “big
picture” of your business plan.

The best business plans for even the smallest businesses run 25
to 30 pages or more, so you’ll need to “title” each page and
arrange the different aspects of your business plan into
“chapters.” The format should pretty much run as follows:

Title Page
Statement of Purpose
Table of Contents
Business Description
Market Analysis
Business Location
Current Financial Records
Explanation of Plans For Growth
Projected Profit & Loss/Operating Figures
Explanation of Financing for Growth
Summary of Business & Outlook for The Future
Listing of Business & personal References

This is a logical organization of the information every
business plan should cover. I’ll explain each of these chapters
titles in greater detail, but first, let me elaborate upon the
reasons for proper organization of your business plan.

Having a set of “questions to answer” about your business
forces you to take an objective and critical look at your ideas.
Putting it all down on paper allows you to change, erase and
refine everything to function in the manner of a smoothly oiled
machine. You’ll be able to spot weakness and strengthen them
before they develop into major problems. Overall, you’ll be
developing an operating manual for your business–a valuable tool
which will keep your business on track, and guide you in the
profitable management of your business.

Because it’s your idea, and your business, it’s very important
that YOU do the planning. This is YOUR business plan, so YOU
develop it, and put it all down on paper just the way YOU want it
to read. Seek out the advice of other people; talk with, listen
to, and observe, other people running similar businesses; enlist
the advice of your accountant and attorney–but at the bottom
line, don’t ever forget it has to be YOUR BUSINESS PLAN!

Remember too, that statistics show the greatest causes of
business failure to be poor management and lack of
planning–without a plan by which to operate, no one can manage;
and without a direction in which to aim its efforts, no business
can attain any real success.

On the very first page, which is the title page, put down the
name of your business-ABC ACTION–with your business address
underneath. Now, skip a couple of lines, and write it all in
capital letters: PRINCIPAL OWNER–followed by your name if you’re
the principal owner. On your finished report, you would want to
center this information on the page, with the words “principal
owner” off-set to the left about five spaces.

Examples: ABC ACTION
1234 SW 5th Ave.
Anywhere, USA 00000


That’s all you’ll have on this page except the page number

Following your title page is the page for your statement
purpose. This should be a simple statement of your primary
business function, such as: We are a service business engaged in
the business of selling business success manuals and other
information by mail.

The title of the page should be in all capital letters across
the top of the page, centered on your final draft–skip a few
lines and write the statement of purpose. This should be direct,
clear and short–never more than (2) sentences in length.

Then you should skip a few lines, and from the left hand margin
of the paper, write out a sub-heading in all capital letters,

From, and within this sub-heading you can briefly explain your
statement of purpose, such as: Our surveys have found most
entrepreneurs to be “sadly” lacking in basic information that
will enable them to achieve success. This market is estimated at
more than a 100 million persons, with at least half of these
people actively “searching” for sources that provide the kind of
information they want, and need.

With our business, advertising and publishing experience, it is
our goal to capture at least half of this market of information
seekers, with our publication. MONEY MAKING MAGIC! Our market
research indicates we can achieve this goal and realize a profit
of $1,000,000 per year within the next 5 years…

The above example is generally the way you should write your
“explanation of purpose,” and in subtle definition, why you need
an explanation. Point to remember: Keep it short. Very few
business purpose explanations justify more than a half page long.

Next comes your table of contents page. Don’t really worry
about this until you’ve got the entire plan completed and ready
for final typing. It’s a good idea though, to list the subject
(chapter titles) as I have, and then check off each one as you
complete that part of your plan.

By having a list of the points you want to cover, you’ll also
be able to skip around and work on each phase of your business
plan as an idea or the interest in organizing that particular
phase, stimulates you. In other words, you won’t have to make
your thinking or your planning conform to the chronological order
of the “chapters” of your business plan–another reason for the
loose leaf notebook.

In describing your business, it’s best to begin where your
statement purpose leaves off. Describe your product, the
production process, who has responsibility for what, and most
importantly, what makes your product or service unique–what
gives it an edge in your market. You can briefly summarize your
business beginnings, present position and potential for future
success, as well.

Next, describe the buyers you’re trying to reach–why they need
and want or will buy your product–and the results of any tests
or surveys you may have conducted. Once you’ve defined your
market, go on to explain how you intend to reach that market–how
you’ll these prospects to your product or service and induce them
to buy. You might want to break this chapter down into sections
such as..publicity and promotions, advertising plans, direct
sales force, and dealer/distributor programs. Each section would
then be an outline of your plans and policies.

Moving into the next chapter on competition, identify who your
competitors are–their weakness and strong points–explain how
you intend to capitalize on those weaknesses and match or better
the strong points. Talk to as many of your “indirect” competitors
as possible–those operating in different cities and states.

One of the easiest ways of gathering a lot of useful
information about your competitors is by developing a series of
survey questions and sending these questionnaires out to each of
them. Later on, you might want to compile the answers to these
questionnaires into some form of directory or report on this type
of business.

It’s also advisable to contact the trade associations and
publications serving your proposed type of business. For
information on trade associations and specific trade
publications, visit your public library, and after explaining
what you want ask for the librarian’s help.

The chapter on management should be an elaboration on the
people operating the business. Those people that actually run the
business, their job, titles, duties, responsibilities and
background resume’s. It’s important that you “paint” a strong
picture of your top management people because the people coming
to work for you or investing in your business, will be “investing
in these people” as much as your product ideas. Individual
tenacity, mature judgement under fire, and innovative
problem-solving have “won over” more people than all the AAA
Credit Ratings and astronomical sales figures put together.

People becoming involved with any new venture want to know that
the person in charge–the guy running the business knows what
he’s doing, will not lose his cool when problems arise, and has
what it takes to make money for all of them> After showing the
“muscle” of this person, go on to outline the other key positions
within your business; who the persons are you’ve selected to
handle those jobs and the sources as well as availability of any
help you might need.

If you’ve been in business of any kind scale, the next chapter
is a picture of your financial status–a review of your operating
costs and income from the business to date. Generally, this is a
listing of your profit & loss statements for the six months, plus
copies of your business income tax records for each of the
previous three years the business has been an entity.

The chapter on the explanation of your plans for the future
growth of your business is just that–an explanation of how you
plan to keep your business growing–a detailed guide of what
you’re going to do, and how you’re going to increase your
profits. These plans should show your goals for the coming year,
two years, and three years. By breaking your objectives down into
annual milestones, your plan will be accepted as more realistic
and be more understandable as a part of your ultimate success.

Following this explanation, you’ll need to itemize the
projected cost and income figures of your three year plan. I’ll
take a lot of research, an undoubtedly a good deal of erasing,
but it’s very important that you list these figures based upon
thorough investigation. You may have to adjust some of your plans
downward, but once you’ve got these two chapters on paper, your
whole business plan will fall into line and begin to make sense.
You’ll have a precise “map” of where you’re headed, how much it’s
going to cost, when you can expect to start making money, and how

Now that you know where you’re going, how much it’s going to
cost and how long it’s going to be before you begin to recoup
your investment, you’re ready to talk about how and where you’re
going to get the money to finance your journey. Unless you’re
independently wealthy, you’ll want to use this chapter to list
the possibilities and alternatives.

Make a list of friends you can approach, and perhaps induce to
put up some money as silent partners. Make a list of those people
you might be able to sell as stockholders in your company–in
many cases you can sell up to $300,000 worth of stock on a
“private issue” basis without filing papers with the Securities
and Exchange Commission. Check with a corporate or tax attorney
in your area for more details. Make a list of relatives and
friends that might help you with an outright loan to furnish
money for the development of your business.

Then search out and make a list of venture capital
organizations. Visit the Small Business Administration office in
your area–pick up the loan application papers they have–read
them, study them, and even fill them out on a preliminary
basis–and finally, check the costs, determine which business
publications would be best to advertise in, if you were to
advertise for a partner or investor, and write an ad you’d want
to use if you did decide to advertise for monetary help.

With listing of all the options available to your needs, all
that’s left is the arranging of these options in the order you
would want to use them when the time come to ask for money. When
you’re researching these money sources, you’ll save time by
noting the “contact” deal with when you want money, and whenever
possible, by developing a working relationship with these people.

If your documentation section, you should have a credit report
on yourself. Use the Yellow Pages or check at the credit
department in your bank for the nearest credit reporting office.
When you get your credit report, look it over and take whatever
steps are necessary to eliminate any negative comments. Once
these have been taken care of, ask for a revised copy of your
report and include a copy of that in your business plan.

If you own any patents or copyrights, include copies of these.
Any licenses to use someone else’s patent or copyright should
also be included. If you own the distribution, wholesale or
exclusive sales rights to a product, include copies of this
documentation. You should also include copies of any leases,
special agreements or other legal papers that might be pertinent
to your business.

In conclusion, write out a brief, overall summary of your
business- when the business was started, the purpose of the
business, what makes your business different, how you’re going to
gain a profitable share of the market, and your expected success
during the coming 5 years..

The last page of your business plan is a “courtesy page”
listing the names, addresses and phone numbers of personal and
business references–persons who have known you closely for the
past five years or longer–and companies or firms you’ve had
business or credit dealings with during the past five years.

And, that’s it–your complete business plan. Before you send it
out for formal typing, read it over once a day for a week or ten
days. Take care of any changes or corrections, and then have it
reviewed by an attorney and then, an accountant. It would also be
a good idea to have it reviewed by a business consultant serving
the business community to which your business will be related.
After these reviews, and any last-minute changes you want to
make, I’ll be ready for formal typing.

Hire a professional typist to type the entire plan on ordinary
white bond paper. Make sure you proof-read it against the
original. Check for any corrections and typographical
errors–then one more time–read it through for clarity and the
perfection you want of it.

Now you’re ready to have it printed and published for whatever
use you have planned for it–distribution amongst your partners
or stockholders as the business plan for putting together a
winning financial proposal, or as a business operating manual.

Take it to a quality printer in your area, and have three
copies printed. Don’t settle for photo-copying..Have it printed!

Photo-copying leaves a slight film on the paper, and will
detract from the overall professionalism of your business plan,
when presented to someone you’re trying to impress. So, after
going to all this work to put together properly, go all the way
and have it duplicated properly.

Next, stop by a stationery store, variety store or even a dime
store, and pick up an ordinary, inexpensive bind-in theme cover
for each copy of your business plan. Have the holes punched in
the pages of your business report to fit these binders and then
slip each copy into a binder of its own.

Now, you can relax, take a break and feel good about
yourself..You have a complete and detailed business plan with
which to operate a successful business of your own. A plan you
can use as a basis for any financing proposal you may want to
submit..And a precise road-map for the attainment of real

Congratulations, and my best wishes for the complete
fulfillment of all your dreams of success!!!

How to write good advertising content?

o write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will read books with concentration. It need not be necessary that the customer reads each and every line of the advertisement; hence, each line should be effective and should pass out a message. So it’s not only necessary to write logical matter, but it should also be creative enough.

Firstly, only relevant and specific matter should be written in the ad. Some content writers fear missing out information and write as much as they can. This will only disinterest the customers more and space will be wasted. The writing style should be related to the type of flier or brochure that is to be written. Its usual for the reader to read skipping lines in between and there is a possibility that they will read it from bottom to top. It always helps to use words that sell. But still, the content should be properly organized with the heading at the top, body in the middle and conclusion at the end. The main points can be written as sub-headings, in bold font. The body following the sub-heading should discuss the sub-heading and if it is related to any other sub-heading, even those points should be discussed. If the product is to be discussed from the technical point, it should not be so technical that it sounds like a foreign language to a common man.

Chucking is another technique that can be used. Chucking is writing small stories with conclusion at the end. They can either have or not have connection between themselves. Its better if they aren’t connected, because it won’t require the reader to go back to a previous chunk in order to understand the present chunk he is reading. This works quite well when there are pictures in the advertisement and the chunk illustrates the picture. The two-dimensional picture is speechless unless some well-chosen words talks about it and motivates the customers. Obviously, while chucking, sub-headings can be used to let out critical information. Another point to be considered is the product or company about which the content is based on. Suppose if the brochure is related to a corporate, the style of writing should be formal.

Spelling mistakes should be avoided to the maximum extent. They reflect poor quality and bring bad reputation to the client. The design should speak clearly and loudly about the organization being discussed. Unclear, cluttered and illogical information creates an illusion that the company also has the same characteristics. Catalogues are the only source of advertisement for some businesses, because of low investments. Such kind of business catalogues won’t require much writing, just product description will do. Instead one can work on the font sizes, colors, etc.

The next step should be writing information about contacts so as to buy the product; detailed forms are big turn-off. Contact information, postal address and website URL should be clearly specified. Also include whether the business accepts cash, check or credit card. Another thing to be taken care of is the contact information, which is usually written on the forms, which have to be mailed. It is better to write them on the advertisement also so that the customers can save it for future reference.

After the final content is written, it’s the time for organizing it. Depending on the demand of the products, arrange them in hierarchy, especially when designing a catalogue because each of the products should get the consideration and attention they deserve.

It is a good habit to write down procedures, which have been applied to every kind of advertisements written. And also save the information like what customers were targeted with what kind of advertisements, to use to the same kind of logic the next time to similar customers. This helps to create a blueprint for a future job.


One of the easiest (and best) ways of making extra money is by collecting old newspapers and selling them to a “recycling plant” in your area.

Just look around your own home–in the garage or the basement. What do you do with the old newspapers after you’ve read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the school or cub scout paper drive. Or maybe your wife and kids get ambitious some weekend, clean out the garage and haul all those newspapers off to the collection truck at the local shopping center.

It’s true that selling stacks of newspapers you’ve accumulated during the past couple of months or so won’t make you rich, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your neighborhood–say a ten-pound stack of newspapers from each house on your street every Saturday. The picture changes, doesn’t it?

If you’re serious, and get yourself properly organized, you can easily make $300 or more every weekend.

Right now,the going rate for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard–ordinary cardboard boxes that have been flattened–is bring approximately $75 a ton. If you’re going to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just taking up space, ad some will even pay you to get rid of them.

You start clearing a space in your garage for storage. One side of a two-car garage, or just an 8 by 12 foot space would be sufficient. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a neighborhood mini-warehouse.

Next, you should place and ad in your community newspaper or the weekly shopping news, something like this: Junk, old newspapers and cardboard boxes hauled away. Phone 123-4567. Then visit your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te neighborhood each week. You might offer them $5 a month if they’ have everything ready fr you when you make your weekend collection round.

On Saturdays, starting at about 9:00 a.m., rent an open trailer and hitch it to your car. if you have a pick-up truck, so much the better. With your wife and kids, a coupe of neighbor boys, or perhaps a couple of teenage “huskies” you’ve hired through your local high school, start making your rounds.

You drive the car with the trailer. Your helpers, one on each side of the street, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.

It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.

Visit the people you’ve talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own street.

When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unload them, and get everything organized. It’s very important, though, that you get right back to the job of knocking on doors and collecting more newspapers and cardboard.

Some people will (foolishly) collect a load, take it in for sale, and then waste the time gloating over the easy money they’ve just made. One load won’t make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.

Make the same rounds; follow the same collection route, at least once every two weeks. Once you’ve got the routine working well, you’ll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.

The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you’ll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.

It’s important that you make regular rounds, calling on the same houses regularly. After about six months of this, you’ll be ready to open a local recycling depot.

This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you’ll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.

One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant , or even a corner of a large shopping center parking ara. You’ll need a scale (you can rent or lease one of these for a small amount), and a quick set-up tent or large truck.
What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o’clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.

Even though you have a collection depot, you’ll still want to continue your weekend collection rounds. But with a collection depot,you can hire other people to do the driving, knock on doors,make the collections and transfer their loads into the depot facility. If it’s a big truck or trailer, you’ll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.

Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity;and be conspicuous. Don’t be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you’ll be admired as someone with the ambition to make it happen, picking up a good second income while you’re doing it.

The complete business start-up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report.